CRM Manager
Location:
Taipei, TW, 104
Contract Type:
Permanent - full-time
Description:
Role Purpose:
The role majority is in change of all the CRM related aspects along with new system implantation and data analysis. Require excellent communication skill internally and externally and multi-tasking skills to ensure seamless communication.
Main Accountabilities:
- Plan and execute CRM programs based on the global/regional guideline and adapt local demand.
- Establish local strategy and action plan for CRM with the objective of recruiting and retaining our clients.
- Manage and analyses CRM membership data and define strength and weakness to provide suggestion for improvement to local/regional management.
- Decide on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.
- Collaborate closely with Sales/MKT/Training to ensure CRM works effectively for all aspects.
- Leverage the database for effective segmentation for targeted marketing activities.
- In charge of POS system implementation/optimization and be the contact window internally/externally.
- Plan and execute client event to engage with high value clients
- In charge of hotline customer complaint/service handling
- Plan and manage A&P budget and ensure forecast accuracy.
Knowledge, Skills and Experience:
- Bachelor degree in Business, Marketing or related discipline
- Minimum 5 years’experience in CRM function.
- Experience and exposure in brand marketing / CRM related knowledge are needed in the position.
- Retail experience is a plus
- Result-oriented, strategic thinking, proactive, self-motivated with broad business perspectives and strong management skills
- Numerically intelligent with excellent communication, presentation and interpersonal skills
- High proficiency in both spoken and written English and Chinese
- Strong analysis skills and ideas to drive for client retention program and help on client recruitment campaigns.