Education Manager, ANZ
Location:
Sydney, NSW, AU, 2018
Contract Type:
Permanent - full-time
Description:
Role Purpose / Mission:
The role of the Education Manager is to drive and implement market’s annual training plan. Educate Beauty Advisor (BA), Beauty Therapist (BT), and all La Prairie staff to ensure a thorough understanding of brand, products, science, sales and service. Lead training KPI’s to drive retail strategy. Acts as Brand Ambassador to support PR and CRM events / seminars to build client loyalty. Understand La Prairie’s luxury positioning and can communicate it to BAs and clients.
Main Accountabilities:
Education and Events
- Responsible for delivering product knowledge, selling and service strategies to BAs
- Educates team on how to evaluate the client’s skin to offer the correct treatment based on their needs
- Identify the training needs of BAs to ensure excellent client service, strong selling skills, and goal achievement, especially within the first three months of employment.
- Conducts training for new products and new tools and creates additional training sessions for BAs who need support
- Supports BA team in field via product knowledge refresh coaching and facial technique training
- Conducts Client Events when required. Develops close connections with key VVIPs
- Performs facials as required for VVIPs and Friends of the brand
- Assist with the co-ordination of the Beauty Advisor Conference in training preparation & logistics annually
Retail Coaches
- Ensures Retail Coaches are proficient in product knowledge, sales training and facial training.
- Motivate, lead and encourage Retail Coaches and BA’s to achieve sales targets
- Develop coaching plan, in collaboration with Retail Manager and Retail Coaches to improve performance and KPI’s
- Ensure Retail Coaches are aligned with in store education objectives.
Build and lead a team of High-Impact Fields Teams (HIFT)
- Effectively manage the performance of HIFT
- Assess store and BA productivity and propose action plans for improvement.
- Ensure timely recruitment and evaluation of new HIFT
- Identify and actively participate in the career growth and development of HIFT
Administration
- Lead data-driven and digitalized approach in Training – analysis of data dashboards & digital app learning usage.
- Customize training materials according to local environment and customer specific needs
- Carry out and submit actionable reports, training evaluations and assessments to ensure effective training follow-up in cooperation with Retail Director
- Manages and controls (with Education Administrator) the local education budget to ensure the company gets the best return on investment and all budgets are managed in line with % of sales objectives
- Maintains (with Education Administrator) training registry for all business channels
Requirement:
- University degree or equivalent tertiary qualification
- 5 years of experience in retail training and retail sales. Preferably in a luxury skincare /cosmetic background, with high standards of Client knowledge
- With Beauty Therapist qualification
- Knowledge of the skin physiology and anatomy
- LMS / e-learning administrator experience
- PowerPoint skills an advantage
- Excellent communication and relationship building skills. Strong communication, interpersonal skills and presentation
- Fluent in English
- Minimum 40% of time spent in store