Global Head of Direct E-Commerce, Media & eCRM

The Global Head of E-Commerce will drive La Prairie.com strategy across three core areas

How you will create a beautiful impact:  

The Global Head of E-Commerce will drive La Prairie.com strategy across three core areas:

1. Strategic Leadership

• Own La Prairie.com global P&L, ensuring that revenue, profitability, and growth targets are set and achieved

• Develop, cascade and ensure execution of the global e-commerce and media strategy in close collaboration with local markets, to drive sales, enhance brand visibility, and align with La Prairie’s overall Brand strategy.

• Set the vision and strategic direction for La Prairie’s global owned digital ecosystem, including e-commerce, media, eCRM, and omnichannel initiatives.

• Identify and capitalize on new opportunities for .com market expansion, ensuring scalability and long-term growth.

• Define financial, operational, and media-related KPIs, and provide data-driven insights to senior leadership to ensure performance meets expectations.

2. Commercial strategy & customer experience

• Deliver a seamless and luxurious online experience that aligns with La Prairie’s brand values and elevates customer engagement.

• Build and lead execution of the La Prairie.com commercial strategy, defining differentiation with eretail & pure players: advocate for e-commerce-specific SKUs, product exclusivity, and tailored offerings

• Lead full-funnel approach to optimize Brand awareness, consideration & online conversion, along with customer acquisition and retention, while ensuring an elevated consumer journey.

• Collaborate with internal and external partners to enhance the platform’s user experience, operational efficiency, and media alignment.

3. Global media strategy & management

• Define and lead La Prairie’s global media strategy, ensuring alignment with communication, PR, e-business, and overall Brand objectives.

• Build solid global media partnerships (agencies, editors), setting strategic direction while local teams manage execution & local performance.

• Analyze global media performance, providing insights and recommendations to optimize investments, content production and drive innovation.

• Collaborate with local teams and partners to ensure consistent execution, maintain luxury brand positioning, and maximize ROI.

4. Cross-functional collaboration & team management

• Lead and manage a team of 6 FTEs, fostering a high-performance culture across e-commerce, media, and eCRM activities.

• Own cross-functional collaboration with global departments and local teams, aligning strategies across marketing, CRM, e-merchandising, IT, and logistics to deliver seamless digital and media integration.

• Oversee relationships with external vendors, including the global media agency, ensuring smooth operations and alignment with global and local objectives.

Education & experience:

• Degree in business, engineering or equivalent.

• About  8 years of relevant professional experience driving Ecommerce business within the beauty industry.

• Ability to work with agility, ensuring adaptability to navigate fast-pace market trends.

• Experience working in cross-functional environment with a diverse stakeholder set and able to influence without direct authority.

• Solutions-oriented profile with proven ability to deliver sales results and creative solutions on time and on budget.

• Language: Fluent in English.

Why your journey with us will be unique: 

• We care about our employees’ well-being: we contribute to the cost of your health insurance

• In addition to your 25 working days holidays, overtime is compensated with 8.5 additional days off

• Exclusive access to our staff boutique at HQ to purchase our amazing products at a discounted price and with the help of a Beauty Advisor

• We recognise the importance of flexible work: you can work from home for up to 2 days a week

• A brand new office location in the centre of Zurich