Global e-Retail Manager

The Global E-Retail Manager for La Prairie will be responsible for driving the e-retail sales acceleration through strategic alignment for La Prairie's e-retail & pure players online business in regions from our Global Headquarters in Zurich. This role involves leading strategic initiatives, coordinating with cross-functional teams, and supporting our markets to enhance our brand presence and market share. The position combines digital marketing, commercial knowledge and project management and demands a blend of strategic thinking, market analysis, and operational support to achieve business goals for La Prairie's online acceleration.

How You Will Create a Beautiful Impact

360° Online Activation Strategy

Collaborate on the planning and execution of product launch and re-push activation campaigns, taking ownership of selected initiatives:

• Develop comprehensive guidelines (E-Retail Toolkit) for markets and distributors.
• Content Management: Collaborate with Studio & Global Head of E-Retail to provide recommendation and adapt content for E-Retail needs (banners, PDPs galleries…).
• Own the product information production process to provide best-in-class & ready to use content to markets.
• Manage project timelines and ensure the delivery in time and in full of all E-Retail content to markets through organized channel.
• Tracking campaign performance and preparing consolidated reports.

Region Business Coordination & strategic planning:

Contribute to strategic planning & sales development for a specific region in close collaboration with regional or local e-retail manager & sales team:

• Act as a liaison between regional business unit and global headquarters, ensuring seamless communication and collaboration.
• Challenge and drive business performance to reach e-business targets.

• Consolidate & challenge regional 360 digital activation plans, including on-site & off-site levers and oversee implementation in partnership with regions.
• Ensure perfect brand image and execution in collaboration with regional & local teams.
• Managing relationships with top e-retailers in the region, ensuring optimal visibility, monitoring business performance, and conducting business reviews.
• Overseeing the approval process for new site launches and platform updates.
• Performance monitoring: establish and track key performance indicators (KPIs) to measure the effectiveness and liaise with local teams to prepare and present regular reports on market performance and recommendation and use insights to optimize recommendation & campaigns

Global Service Development & Strategic Initiatives

Support the Head of Global E-Retail in driving key service development initiatives according to the current roadmap, including:

• Leading cross-functional projects on diverse topics to develop knowledge, innovation and optimize process within the organization.
• Create and deliver presentations and knowledge-sharing sessions on dedicated topics to disseminate best practices across markets.
• Develop relevant guidelines to assist markets in developing their online business.
• Optimize digital content in collaboration with EBCA, studio and marketing teams to ensure alignment with brand standards.
• Monitor and analyse performance KPIs to inform strategic decisions. 

What you need to have to be our next audacious and creative talent

• Markets: knowledge of the digital ecosystem of China
• Prior experience in e-Business / Digital marketing
• Strong communication & attention to details
• Languages: English is mandatory

At La Prairie, we are committed to supporting your professional and personal well-being through a comprehensive benefits package that includes:

• Health Insurance Contribution: Enjoy a monthly contribution towards your health insurance.
• Generous Leave Policy: Benefit from 25 days of annual leave, plus an additional 8.5 days off (available for HQ employees).
• Exclusive Product Discounts: Access special discounts on La Prairie products and participate in Employee-Only Sales at our exclusive Employee Boutique.
• Skill Development Opportunities: Benefit from unlimited access to La Prairie’s “SkillCare” program, tailored to enhance your skills and support your professional growth, along with access to the LinkedIn Learning platform for additional learning resources.
• Career Mobility Opportunities: Explore internal and international mobility options within the Beiersdorf Group.
• Employee Referral Bonuses: Earn bonuses for referring talented individuals to join our team.

Your journey with La Prairie begins here. Submit your application quickly and easily through our online tool—only applications received this way will be considered. The selection process includes a combination of interviews with HR, the Hiring Manager, and key stakeholders, along with assessments. We look forward to meeting you.

Note to Recruitment Agencies:

We don’t accept agency resumes. Please don’t forward resumes to our job portal. We’re not responsible for any fees related to unsolicited resumes.

At La Prairie we work on creating a diverse & inclusive culture by having a balanced population and an open, safe, trusting and accepting culture. We believe that diversity in our talents is the strength of our House and we are supporting professional equality for everyone. We welcome applicants with and from diverse background.