Communications & Digital Marketing Manager Japan

Summary:

Design and develop a comprehensive Communication strategy – focusing on Digital marketing, Media & PR - to build Brand Saliency and to support/promote innovations, within the framework of overall Marketing strategy agreed locally and reflecting global/regional directives.Translate strategy into plan and execution to address local business challenges and achieve agreed goals.
 

Responsibilities:

Overall Communication & Digital strategy development, planning and execution  

• Develop Communication plan (including Brand and Innovations support) addressing local business targets while reflecting global guidelines.
• Drive Brand desirability through 360 Communication activities.
• Scout the market for innovative Media, format and practices to maintain the Brand’s relevance

Digital

• Develop media strategy and planning
• Plan and manage outreach to KOL and other stakeholders to generate online content including SNS channel for the public.
• Strategize the eRetail roadmap as one of the corner stone of the regional distribution. With the support of the region develop co-marketing eRetail plans and eRetail negotiation practice.
• Check competitors online activities.

Media & PR

• Develop and excute annual Media plans and manage budget effectively & find effective tools.
• Arrange and execute PR and e-PR stakeholder events.
• Translate and adapt Global materials for local activation.
• Maintain close relationship with beauty editors to maximize the Brand’s visibility.
• Organizing offline and online events where relevant.

Luxury Outreach

• Organize events for other potential stakeholders / Brand ambassadors (e.g. Voices program) from the local communities of VIPs, influencers, socialites
• Scan the market for potential partnership opportunities with relevant businesses 

​​​​​​​Requirements:

• University degree or equivalent tertiary qualification
• At least 5-year experience in COM & Digital MKT- preferably in Luxury and Retail.
• Knowledge of local Media landscape and emerging trends.
• Knowledge in field of PR and ability to engage and bond with relevant stakeholder communities. 
• Strong sense for luxury execution – combined with ability to connect own activities to business/Client-related KPIs.
• Strong communication skills and ability to influence and network with internal and external business partners/stakeholders (especially local Retail Team and regional/global teams).
• Japanese native level. English proficiency is required.