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ABOUT LA PRAIRIE

LA PRAIRIE -
The Luxury skincare house where audacious innovation has cultivated a pioneering approach to beauty. 
A place where heritage and creativity are infused with the values of care, passion, entrepreneurship and excellence.
A place where dedicated and diverse professionals each contribute to an inspiring and unique environment. 
A place for careers to grow and flourish and where our sustainable foundation nourishes talents and futures.

LA PRAIRIE. CREATE A BEAUTIFUL IMPACT.

Communications & Digital Marketing Manager Japan

Location: 

Tokyo, JP, 106-0047

Contract Type:  Permanent - full-time
Description: 

Summary:

Design and develop a comprehensive Communication strategy – focusing on Digital marketing, Media & PR - to build Brand Saliency and to support/promote innovations, within the framework of overall Marketing strategy agreed locally and reflecting global/regional directives.Translate strategy into plan and execution to address local business challenges and achieve agreed goals.
 

Responsibilities:

Overall Communication & Digital strategy development, planning and execution  

  • Develop Communication plan (including Brand and Innovations support) addressing local business targets while reflecting global guidelines.
  • Drive Brand desirability through 360 Communication activities.
  • Scout the market for innovative Media, format and practices to maintain the Brand’s relevance

Digital

  • Develop media strategy and planning
  • Plan and manage outreach to KOL and other stakeholders to generate online content including SNS channel for the public.
  • Strategize the eRetail roadmap as one of the corner stone of the regional distribution. With the support of the region develop co-marketing eRetail plans and eRetail negotiation practice.
  • Check competitors online activities.

Media & PR

  • Develop and excute annual Media plans and manage budget effectively & find effective tools.
  • Arrange and execute PR and e-PR stakeholder events.
  • Translate and adapt Global materials for local activation.
  • Maintain close relationship with beauty editors to maximize the Brand’s visibility.
  • Organizing offline and online events where relevant.

Luxury Outreach

  • Organize events for other potential stakeholders / Brand ambassadors (e.g. Voices program) from the local communities of VIPs, influencers, socialites
  • Scan the market for potential partnership opportunities with relevant businesses 

 

​​​​​​​Requirements:

  • University degree or equivalent tertiary qualification
  • At least 5-year experience in COM & Digital MKT- preferably in Luxury and Retail.
  • Knowledge of local Media landscape and emerging trends.
  • Knowledge in field of PR and ability to engage and bond with relevant stakeholder communities. 
  • Strong sense for luxury execution – combined with ability to connect own activities to business/Client-related KPIs.
  • Strong communication skills and ability to influence and network with internal and external business partners/stakeholders (especially local Retail Team and regional/global teams).
  • Japanese native level. English proficiency is required.