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ABOUT LA PRAIRIE

La Prairie is the leader in luxury skincare, present in 70 countries around the world.
Synonymous not only with luxury, the La Prairie name evokes innovation, performance, high-touch service and Swissness — the purity, precision and excellence inherent to the extraordinary land that saw the brand’s inception in 1978.
La Prairie endeavors to fulfill a quest for timeless beauty through the highest standards of advanced technology combined with exquisite formulations and elegant packaging — elevating science to art.

CRM Manager Japan

Location: 

Tokyo, JP, 106-0047

Contract Type:  Permanent - full-time
Description: 

In accordance with the Marketing Director and Within the framework of local Marketing strategy, define CRM strategy for local market reflecting global/regional directives.

Translate strategy into CRM plan and actions to address local business challenges and achieve agreed CRM goals.

 

Main Responsibilities

Overall CRM Strategy development, planning and execution

Ensure best-in-class implementation of the recently developed Asia CRM vision, strategy, key priorities and KPIs in Japan.

Steer CRM and Client engagement programs (CRM and e-CRM) with focus on Business Priorities and Hot Spots identified for Japan.

Drive planning and execution of Global Client Programs and CRM activation campaigns in collaboration with the Retail/Sales team and GM to ensure that CRM KPIs targets are reached.

Ensure Clients’ Brand Experience reflects highest Luxury execution standards.

 

Global Client Programs

Following global strategy directives, steer local Client targeting, define activity planning and translate into clear instructions / briefing for the Retail front-line (i.e. Counter staff). Lead annual budget for Global client program and events.

 

Innovation Campaigns

Lead analysis and definition of relevant Client targets, CRM KPIs and appropriate methods of communication. Drive execution translating plans into clear directives for whole Retail/Sales function: Office, front-line (BAs) and Education.

Ensure that KPIs related to innovation Campaigns are properly set, measured and consistently tracked. Where necessary, proactively suggest follow-up / counter-measures in order to address/correct deviations to target and draw learnings/insights for future campaigns.

 

CRM Campaigns

Working in close collaboration with Regional team, lead and drive execution of global and/or Regional and/or local CRM campaigns, addressing specific challenges identified in the local business (e.g. new Client recruitment, retention, specific Client tier development).

 

Analytics

Be the center function of the business to drive monthly client analysis, generate Reports and insights, Client lists for front-line BAs to activate with specific campaigns.

Partner with Sales and Education team in analyzing data to support the ideation of appropriate Retail-led initiatives – in line and converging with the agreed CRM strategy – to achieve common business goals.

 

Global CRM/IT projects

Represent Japan’s business view for global “infrastructural” projects (e.g. POS system renewal, Reporting Systems, Salesforce etc) and drive their implementation in collaboration with other relevant functions.

 

Your profile

University degree or equivalent tertiary qualification

At least 5-year experience in CRM – preferably in B2C Companies operating in the fields of 1/ Retail; 2/ Luxury and 3/ SkinCare/Cosmetics.

Strong hands-on analytical capabilities and fact/figure-driven decision making and action planning.

Strong business acumen and understanding of Retail environment and Client behaviour.

Strong communication skills and ability to influence and network with internal and external business partners/stakeholders (especially local Retail Team and regional/global teams).

Japanese native. Basic proficiency in English is required.