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ABOUT LA PRAIRIE

La Prairie is the leader in luxury skincare, present in 70 countries around the world.
Synonymous not only with luxury, the La Prairie name evokes innovation, performance, high-touch service and Swissness — the purity, precision and excellence inherent to the extraordinary land that saw the brand’s inception in 1978.
La Prairie endeavors to fulfill a quest for timeless beauty through the highest standards of advanced technology combined with exquisite formulations and elegant packaging — elevating science to art.

Marketing Manager

Location: 

Taipei, TW, 104

Contract Type:  Permanent - full-time
Description: 

Role Purpose:

  • The role requires managing all the marketing related aspects along with potentially new projects.
  • Require excellent plan & execution and communication skills internally and externally and multi-tasking skills to align with total company growth objectives and strategic roadmap.

 

Main Accountabilities:

  • Initiate, plan and implement marketing strategy / action plans according to regional / global guidelines and objectives.
  • Lead and supervise all marketing functions including: media, PR, digital and product management, research, retail data analysis, EC, CRM, event and trade . Extend product concept locally and adapt the communication materials (develop Chinese naming, taglines, brochure insert, etc.).
  • Plan and lead to ensure forecast accuracy.
  • Develop and supervise annual product launch, Media , PR and digital plan, EC and CRM Plan
  • Recruit, develop and appraise marketing department staffs to ensure its best productivity and results. Coach when necessary to ensure team's performance.
  • Plan thoroughly and control over annual given marketing budget. Coordinate with finance dept. to ensure correct cost forecast and control.
  • Coordinate efforts among sales, training and supply to ensure plan execution.
  • Monitor and evaluate competitions marketing activities to provide information and suggestion to local / regional management.
  • Prepare all marketing related reports to local / regional management.

 

Knowledge, Skills and Experience:

  • Bachelor degree or above degree in Business, Marketing or related discipline
  • Minimum 10 years solid marketing experience in Skincare/ Beauty/ FMCG/Luxury industry.
  • Result-oriented, strategic thinking & planning , Problem solving, self-motivated with broad business perspectives
  • Strong team building & performance management
  • Numerically intelligent with excellent communication, presentation and interpersonal skills
  • High proficiency in both spoken and written English and Chinese