Apply now »

ABOUT LA PRAIRIE

LA PRAIRIE -
The Luxury skincare house where audacious innovation has cultivated a pioneering approach to beauty. 
A place where heritage and creativity are infused with the values of care, passion, entrepreneurship and excellence.
A place where dedicated and diverse professionals each contribute to an inspiring and unique environment. 
A place for careers to grow and flourish and where our sustainable foundation nourishes talents and futures.

LA PRAIRIE. CREATE A BEAUTIFUL IMPACT.

E-Commerce & Digital Marketing Manager

Location: 

Taipei, TW, 104

Contract Type:  Permanent - full-time
Description: 

The E-Commerce & Digital Marketing Manager is responsible for building a profitable digital ecosystem, accelerating La Prairie’s online growth and brand impact in the market. This role drives digital media strategy, performance marketing, and eBoutique traffic acquisition while ensuring ROI-driven media investments within a seamless luxury experience. With a strong P&L ownership, the role focuses on scaling revenue, optimizing digital activation costs, and integrating LINE as a key platform for customer engagement.

 

Main Accountabilities

1. eBusiness P&L ownership

  • Own and drive the P&L for digital media & eBoutique, ensuring revenue growth and profitability.
  • Build and execute a mid-term strategy to maximize efficiency, investment impact, and digital acceleration.
  • Identify new revenue streams and cost optimization levers to enhance business performance.

 

2. Digital media strategy & execution

  • Develop and lead a comprehensive digital media strategy to drive brand awareness, consideration, and conversion.
  • Optimize paid media investments across Search, Display, Social, Line Ads, and Influencer Media to maximize ROI and engagement.
  • Execute global media guidelines locally, ensuring brand alignment and luxury positioning.
  • Manage Line as a key digital channel, leveraging targeted campaigns and CRM integration.

 

3. Performance & e-commerce growth

  • Track and optimize key performance KPIs (traffic, conversion, ROAS, CAC, engagement) through the LP.com scorecard.
  • Use Google Analytics, CRM data, and A/B testing to improve media effectiveness.
  • Drive traffic acquisition and seamless digital journeys for LP.com eBoutique.
  • Advocate for local market needs in global meetings, ensuring relevant support and investment.
  • Integrate media strategies with CRM and eCommerce activations to create a full-funnel consumer journey.

 

4. Develop and Execute LINE GIFT Business Strategy

  • Plan and implement strategies to drive sales growth and enhance brand presence on LINE GIFT.
  • Collaborate with brands, and venders to optimize product listings, promotions, and supply chain efficiency.
  • Monitor sales data, user behavior, and market trends to provide insights and adjust marketing and operational strategies.
  • Design and execute marketing campaigns, including social media, advertising, and loyalty programs, to increase user engagement and conversion rates.

 

5. Cross-functional & agency management

  • Collaborate with Global Media & LP.com Teams and local agency partners for best-in-class execution.
  • Partner with CRM teams to strengthen Line as a strategic engagement tool.
  • Manage external agencies, influencers, and digital partners to enhance campaign impact.

 

Knowledge, Skills and Experience:

  • Bachelor degree in business, marketing or related discipline
  • Minimum 8-10 years' media and digital marketing experience
  • Highly sensitive to cosmetic/Make-up market trend
  • High proficiency in both spoken and written English and Chinese
  • Responsible team player with good communication skills
  • Numerically intelligent with excellent communication, presentation, and interpersonal skills

Apply now »