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ABOUT LA PRAIRIE

La Prairie is the leader in luxury skincare, present in 70 countries around the world.
Synonymous not only with luxury, the La Prairie name evokes innovation, performance, high-touch service and Swissness — the purity, precision and excellence inherent to the extraordinary land that saw the brand’s inception in 1978.
La Prairie endeavors to fulfill a quest for timeless beauty through the highest standards of advanced technology combined with exquisite formulations and elegant packaging — elevating science to art.

Sr. Marketing Manager

Location: 

New York, NY, US, 10019

Contract Type:  Permanent - full-time
Description: 

La Prairie is seeking a Sr. Marketing Manager in our New York, NY office.  The Sr. Marketing Manager is the guardian of the Global Brand Plan implementation for North America, with focus on product and collections (innovation, re-innovation, re-promote incl. steering of the 360 activations), ensuring consistent implementation of the global plan and of Luxury Execution. This person will define marketing priorities in the region, based on differentiated business priorities across markets, and will be responsible for consistency with global guidelines at the local level. The Sr. Marketing Manager will also analyze region and market performances and develop a result, business performance and impact-driven culture.

 

Responsibilities:

  • Acts as the regional lead for Global Product and Collection Plan implementation in EMEA

  • Ensures smooth communication, understanding and implementation of product related marketing programmes with local Marketing Directors (innovation, re-innovation, repromote incl. steering of the 360 activations).

  • Works closely with Global Brand Development Team to ensure consistent alignment of launch and the related 360 activation strategy and plan – local, regional and global.

  • Defines marketing priorities in the region, based on business priorities across markets and shares regional product and collection related marketing strategy with global, regional and local counterparts.

  • Guides and supports markets in the implementation of launch and 360 programmes according to global launch packs and guidelines to ensure consistency in the region, by ensuring flawless and seemless communication

  • Monitors launch and 360 activation results incl. KPIs and communicates digestible insights regularly to share learnings

  • Leads the regional post mortem analysis of product launches and related 360 activations to fuel global with key learnings and insights (leads the markets and consolidates for the full region)

  • Provides clear overview and plan of launch and marketing activities across the region

  • Supports the process for the product and 360 related assets according to company process (from GMM, Marketing Book/OMP planning, forecasting).

  • Steers the marketing investment plan within the region with support of the BDD and guides markets accordingly, by developing tools for budget / cost / ROI follow up with EMEA Controlling

  • Supports regional product and launch related events (eg. specific regional event for launches etc.)

  • Tracks and analysis performance of collections and product launches (NS / RS) vs. targets and priorities, to provide clear understanding and insights of the evolution of collections on a regional and local level. Tracks and highlights insightful competitor activities in the beauty and luxury industry. Derives insights and benchmarks to fuel global team.

  • Ensures that luxury execution guidelines are implemented in the region for all product related activities

 

Requirements:

  • Minimum of 5 years of experience in operational marketing within a global organization – preferably in luxury
  • Strategic mindset and business acumen
  • Hands-on attitude and great attention to the details
  • Strong analytics skills required
  • Ability to work collaboratively and cross-functionally within a global organization
  • Fluent in English with additional languages is an advantage.

 


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City