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La Prairie is the leader in luxury skincare, present in 70 countries around the world.
Synonymous not only with luxury, the La Prairie name evokes innovation, performance, high-touch service and Swissness — the purity, precision and excellence inherent to the extraordinary land that saw the brand’s inception in 1978.
La Prairie endeavors to fulfill a quest for timeless beauty through the highest standards of advanced technology combined with exquisite formulations and elegant packaging — elevating science to art.

CRM Manager Italy


Milano, IT, 20122

Contract Type:  Permanent - full-time

In this role you will be responsible for strenghering the client-centric culture among the boutigues and regional teams in the Italian market.

You will ensure an efficient and effective delivery of the CRM Strategy & Luxury Execution, support in building and maintaining partnerships with retailers and 3rd parties, safeguarding that all activities are respecting the Global CRM Guidelines and fall within the set CRM budget.


Main Responsibilities:


  • Responsible for understanding and adapting the global CRM strategy to implement and execute locally, ensuring HQ guidelines are followed and requirements are met.

  • Develop and foster the CRM & Clienteling mindset in the retail network.

  • Development of expert local knowledge on all relevant topics: national days/event, luxury hospitality, competitor events, exhibitions & fairs, concierge services, etc.

  • CRM Tool local Champion: responsible for proper usage and managing analysis. Training and coaching on the usage of the tool for the boutiques.

  • Responsible for developing the retailer CRM partnerships, focusing on the top retailers.

  • Create deep knowledge of all clients and be able to engage on a professional, elegant and elevated manner

  • Responsible for all CRM events and cultivation of activities for clients. Together with the boutique teams actively identify and cultivate high potential clients

  • Responsible for effectively communicating relevant CRM topics, and sharing of best practices in our internal tool.

  • Analysis and reporting of all CRM activities (Gifting, programs & experiences included). Provide qualitative & quantitative feedback on all activities.

  • Provide required CRM training to the boutiques Beauty Advisors, Retail Sales Managers and Coaches to ensure CRM Plan implementation.

  • Responsible for the CRM budget both in forecasting & managing

  • Responsible for all CRM communication with regional teams as well as delivering any internal or external presentations of CRM topics


Your Profile:


  • Degree in Marketing and/or Business Administration/, commercial education with experience or higher education in CRM

  • Previous experience in a CRM/Clienteling role

  • Experience in beauty industry in Italy will be a plus. As also affinity with the Luxury Industry and Luxury Hotellerie highly appreciated

  • Excellent communication and presentations skills

  • Experience with CRM Tools and Salesforce.

  • Budget management desirable.

  • Excellent Microsoft Office skills (PowerPoint, Excel)

  • Pro-active team player

  • Strong analytical capabilities.


We are looking forward to receiving your application!