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ABOUT LA PRAIRIE

La Prairie is the leader in luxury skincare, present in 70 countries around the world.
Synonymous not only with luxury, the La Prairie name evokes innovation, performance, high-touch service and Swissness — the purity, precision and excellence inherent to the extraordinary land that saw the brand’s inception in 1978.
La Prairie endeavors to fulfill a quest for timeless beauty through the highest standards of advanced technology combined with exquisite formulations and elegant packaging — elevating science to art.

Retail Coach Travel Retail - Macau

Location: 

MAC:, MO

Contract Type:  Permanent - full-time
Description: 

Job Purpose:     

  • Represents La Prairie as the Luxury House in beauty, its brand values and products.

  • Motivates & develops Beauty Advisors, serves as role model, leads by example and guides them in image (grooming, attitude) and professionalism (KPIs)

  • Elevate sales & performances through BA coaching, define coaching needs, prepare framework, plan and roll-out.  We aim at improving BA’s service attitude, selling techniques, consultation skills and La Prairie product knowledge.

  • Conduct Art of Perfection (AOP), Art of Service & Novelty Training follow-up coaching.

  • Conduct Generic Staff training/briefing as per global guidelines and customize the training according to each location needs in collaboration with educational manager.

  • Supports the Retail team with KPI setting and follow up per BA, and on Events and Outposts

 

 

Main Accountabilities:           

Coaching

  • Conduct new BA on-the-Job training before induction training.

  • Conduct coaching according to the focus in classroom or virtual training as per defined global standards.

  • Ensure BA perform AOP digital tracking at counters. Provide AOP coaching & role plays when needed.  Follow up on AOB (facial cabin) service flow with beauty therapists.

  • Identify strengths and weaknesses of each BA and develops an individual coaching plan per BA accordingly.

  • Closely follow up on coaching plan in collaboration with Education Manager.

  • Elevate service levels of BAs and ensure LP AOS standards are followed.

  • Motivates and shows care to each BA to increase BA engagement and loyalty to the brand.

  • Actively communicates with BAs and share best practices across the region to ensure good communication and key learnings are transparent.

  • Provide ongoing reporting and analysis of the coaching progress, outcome and activities.

  • Provide ongoing feedback to sales team & marketing team after observation at the field.

  • Supports the retail team with KPI setting per BA and conducts the respective coaching, and communicate well with Retail Team on the follow up needs of BAs.

 

Training 

  • Preparation and review of Training pre/post-work in order to analyse the efficiency of Coaching sessions and identify the needs of follow up coaching sessions. 

  • Conduct Generic Staff (GS)/Promoter Training/briefing sessions for selected POS.

  • Conduct BA performance assessments, discuss and align with Education Manager and provide individual BA development plan.

  • Provide feedback on specific training needs.

                                                                    

Eventing

  • Presentable, confident to represent La Prairie as the ambassador and present the brand story and collections to clients.

  • Interaction with clients during event.

  • Act as role model for beauty artists and promoters during outpost, and perform service demonstration.

                  

Knowledge, Skills and Experience

  • 3-5 years of experiences in Field Coaching and Training in luxury skincare/cosmetics fields.

  • Strong communication and coaching skills.

  • Proficient in Cantonese and good in English/Mandarin.

  • Presentable, attention to details, self-motivated, and independent with excellent interpersonal skills in working with all front-line staff. 

  • Presentation skills during client events and confidence in interaction with clients.

  • Aesthetics education background and experience is a bonus.

  • Genuinely interested in developing and motivate others. 

  • Open to feedback and seek for solutions to improve. 

  • Self-organized with preparation of training materials/coaching plan and tools, and well managed with personal schedule.

  • General administrative tasks (regular reporting and expenses).

  • Administrative skill such as words, excel and power point.