EMEA E-Commerce Manager

Join La Prairie and lead the growth of laprairie.com across seven European markets. As the EMEA E Commerce Manager, you will own the commercial performance of the regional DTC business and ensure a seamless luxury client experience.

This role requires both strategic leadership (challenging media investments, generating insights, influencing global teams) and hands on operational ownership across campaigns, CRM, content, customer service and e boutique operations.

 
How You Will Create a Beautiful Impact

 
1. Commercial Strategy & Performance Management
•    Drive regional online performance by optimizing traffic, conversion, AOV and retention.
•    Monitor KPIs and transform insights into actionable recommendations for sales acceleration.
•    Challenge media investments and partner with Global Paid Media to enhance ROI and funnel efficiency.
•    Work with Global E Commerce teams to define regionally relevant activations and priorities.

2. Regional Leadership & Cross Functional Collaboration
•    Serve as the key EMEA e commerce lead, representing market needs and performance realities.
•    Partner closely with CRM, Media, Supply Chain, Creative, Customer Service and Finance.
•    Support seven markets in execution excellence and alignment on priorities and timelines.

3. Market Execution, CRM & Paid Media
•    Oversee flawless execution of campaigns, launches and content updates, including translation coordination, QA checks and approvals.

•    Manage operational CRM workflows: newsletter planning, testing, multi language accuracy and QA.
•    Collaborate with Global Paid Media and agencies to activate full funnel strategies driving qualified traffic and sales.

4. Operations, Customer Journey & Innovation
•    Manage stock availability and planning with Supply Chain to ensure commercial continuity.
•    Oversee daily e boutique operations: content accuracy, pricing checks, ticketing follow up, QA testing and issue resolution.
•    Lead Customer Service partners (external and internal) for escalations, 1:1 outreach coordination and quality delivery.
•    Conduct system and journey checks, identify issues across OMS / CMS / SAP / payments, raise tickets and validate fixes.
•    Maximize current online services and support the rollout of upcoming innovations (e.g., live masterclasses).

 
What you need to have to be our next audacious and creative talent
 
•    Data‑driven, results‑oriented e‑commerce leader with strong analytical skills and a passion for luxury digital retail.
•    5+ years of experience in e‑commerce or digital performance roles, ideally within luxury beauty, fashion, or premium consumer goods.
•    Proven ability to collaborate effectively across cross‑functional teams within international environments.
•    Hands‑on expertise in paid media (paid social & paid search), traffic acquisition, and performance management of media agencies.
•    Proficient in Shopify and Google Analytics, with the ability to balance both strategic and operational responsibilities (representing up to 50% of the workload).
•    Responsible for managing the media agency to drive scaled performance.
•    Oversee a customer service team based in Poland, ensuring service excellence.
•    Collaborate with the agency supporting Beauty Advisors to deliver a seamless and premium end‑to‑end customer experience.

Please note: the position is based out of our UK office in central London.

Your journey with La Prairie begins here. Submit your application quickly and easily through our online tool—only applications received this way will be considered. The selection process includes a combination of interviews with HR, the Hiring Manager, and key stakeholders, along with assessments. We look forward to meeting you.

Note to Recruitment Agencies:
We don’t accept agency resumes. Please don’t forward resumes to our job portal. We’re not responsible for any fees related to unsolicited resumes.

At La Prairie we work on creating a diverse & inclusive culture by having a balanced population and an open, safe, trusting and accepting culture. We believe that diversity in our talents is the strength of our House and we are supporting professional equality for everyone. We welcome applicants with and from diverse background.