CRM & Client Events Manager - Maternity Leave Cover

Are you based in London and interested in working for a luxury skincare brand? Then La Prairie might be the place for you. The CRM & Events Manager - maternity cover role will be fixed term between June-December 2025. The successful candidate will be responsible for the delivery of the La Prairie CRM,  Clienteling and Eventing strategy in the UK & Ireland.

Main Accountabilities:

CRM Strategy >> 25%
•    Adapt & execute the global CRM strategy in the UK & Ireland local markets.
•    Set market-level CRM KPI projections, revising and fine-tuning as needed throughout the year.
•    Pro-actively liaise with retail and education to ensure zero gaps in BA knowledge of all CRM programmes, leading 1:1 CRM onboarding trainings for new starters and ad-hoc in-store visits & coaching on CRM & the Aurora clienteling tool.

CRM Programmes >> 35%
•    Coordinate the implementation of all global CRM programmes: validate targeting lists, allocate CRM gifts, locally produce assets when needed, adapt & cascade global guidelines, set KPIs and measure results.
•    Pro-actively suggest and implement local CRM programmes to complement the global plan for business or brand purposes (incl. 1:1 campaigns, e-mail newsletters, SMS campaigns, etc.)
•    Support stores with ad-hoc client lists to support business objectives.

Field Device Management >> 20%
•    Manage field iPhone and iPad inventory ensuring new starters receive their devices in a timely manner.
•    Support field with any Aurora-related IT issues; Direct field team to BITS for all other IT support.

Client Events: >> 15%
•    Plan and execute in-store events focused on top 8 doors, including logistics and on-site support when necessary.
•    Support stores with ad-hoc client lists for event and in-store animation outreach.
•    Measure client event results at 2 weeks, 3 months and 6 months to gauge RS impact, sharing key learnings to optimise future event performance.

Budget & Assets: >> 5%
•    Own and optimise the CRM & Client Event budgets, raising POs for all related expenses and ensure timely invoice processing. 
•    Responsible for accurately forecasting global CRM assets and leading local procurement when necessary (i.e. printing, local CRM gifts).

Teamwork: 
•    Primary point of contact for the Global CRM team, attending all meetings and scheduling regular 1:1s with key stakeholders. 
•    Ensure RSMs cascade all relevant CRM messages & communications to the field.
•    Regularly spend time in store to deepen your understanding of CRM within the UK retail landscape.

Experience: 
•    Previous experience in CRM & clienteling
•    Experience working with CRM tools: Salesforce desirable
•    Knowledge of the Beauty industry in the UK preferable

Skills/Behaviours:
•    Excellent communication skills
•    Excellent presentation skills
•    Experience in budget management desirable
•    Excellent Microsoft Office skills (PowerPoint, Excel) 
•    Pro-active team player
•    Alignment with company values: Passion, Excellence, Care, Entrepreneurship