CRM Executive LP & CHC
Location:
HK
Contract Type:
Permanent - full-time
Description:
Role Purpose / Mission: Support client activations and daily operation of CRM team
Main Accountabilities:
- Assist in the development and implementation of CRM strategies to enhance customer engagement, retention and upgrade, through various lifecycle programs and client events
- Coordinate client communication calendar and work closely with agency for communication production (MMS/ eDM etc), with reference to global guideline and campaign assets
- Contribute creative ideas for client events & activations that aligns with brand DNA, and liaise closely with internal stakeholders and external partners to ensure seamless event planning, execution, and on-site coordination
- Conduct data analysis to support client communication strategy, monitor campaign performance and generate actionable insights to improve ROI
- Collaborate with external partners on the sourcing and development of member premiums
- Close partnership with IT & external agency to support CRM system solutions
- Handle and follow up on customer enquiries in a timely manner
- Provide daily administrative support, including competitor monitoring, inventory management and invoice processing
Main Objectives:
- Assist CRM team to coordinate & implement client events & programs according to marketing calendar
- Support on data analysis to assess campaign performance
Knowledge, Skills and Experience:
- Degree holder in Marketing, Communications or other related disciplines
- 1-2 years working experiences in marketing field
- Strong sense of responsibility, well-organized and good communication skills
- Strong in MS Office applications including Excel, Word and PowerPoint
- Good command of written & spoken English & Chinese
- Immediately available is preferred