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La Prairie is the leader in luxury skincare, present in 70 countries around the world.
Synonymous not only with luxury, the La Prairie name evokes innovation, performance, high-touch service and Swissness — the purity, precision and excellence inherent to the extraordinary land that saw the brand’s inception in 1978.
La Prairie endeavors to fulfill a quest for timeless beauty through the highest standards of advanced technology combined with exquisite formulations and elegant packaging — elevating science to art.

Selfridges Birmingham - Beauty Consultant


Birmingham, ENG, GB, B5 4BP

Contract Type:  Permanent - full-time



Description: To achieve individual and account retail targets, and other key performance indicators whilst providing excellent customer service.


Approaching customers and achieving sales: Achieve sales by adhering to La Prairie's selling and training guidelines.

  • Adhering to the La Prairie Art of Beauty facial guidelines to ensure that standards are consistent and up to date

  • Skillfully marry Art of Beauty and selling skills together to achieve KPI's

  • To build a good client base with the help of internal CRM

  • Business planning to ensure the beauty room is maximised around key events and launches

  • Approach customers with an enthusiastic and easy-going opening

  • Review daily goals throughout the day and liaise with line manager to make improvements

  • Traffic stop with ‘new’ launches and marketing lead program

  • Listen and identify customer needs

  • Ask the appropriate follow up questions in a friendly manner

  • Invite every customer to sit down and have a skincare consultation

  • Introduce ‘Diamond Servicer’ to customers

  • Ensure accuracy and compliance of EPOS System for customer records

  • Offer Art of Perfection to ever consumer

  • Ensure events are fully stocked and appropriate customers have been contacted


Visual Merchandising: Ensure the La Prairie’s image is maximised in store.

  • Present the beauty room in luxury standard while working with the visual merchandising team to meet company guidelines

  • Ensure the counter is spotlessly clean and well maintained

  • Make certain the counter is fully stocked and that all products are stored by category and shade sequence

  • All displays are strictly in accordance with Company Visual Merchandising guidelines and planograms

  • Report any counter issues promptly to Marketing


Motivation to Achieve:

  • Set high goals or standards of performance

  • Establish courses of action for self-accomplishment 

  • Take action for successful delivery

  • Implementation of plans


Rapport and Communication:

  • Is aware of needs of others and their impact on them

  • Ability to be approachable and build relationships with others

  • Demonstrates ability to listen and communicate both verbally and written

  • Be informed about current and new business initiatives and to provide feedback to your Account/Business Manager

  • Willing to work cooperatively as a team member

  • Possesses persuasion and negotiation skills


Planning and Flexibility: Working with Initiative

  • Ability to follow through energetically with events and achieve goals

  • See opportunities and acts on them

  • Perseverance


We look forward to receiving your application.